This Future Lions winner was one of my favorite things from Cannes this year. It's a high concept, low cost idea that perfectly blends the product and the Ben & Jerry's brand story, all wrapped up in a fun, provocative handle.
This Future Lions winner was one of my favorite things from Cannes this year. It's a high concept, low cost idea that perfectly blends the product and the Ben & Jerry's brand story, all wrapped up in a fun, provocative handle.