Our client invented a drug with near miraculous effects on sleep. It didn't just induce sleep, or sustain asleep, it actually improved the quality of sleep. So we promptly started pulling all-nighters and came up with a launch plan not just for another sleep aid brand, but for a new category.
During the interminable wait for FDA approval, we resigned the account due to a conflict of interest. It has yet to hit the market.
Our launch plan for the product including advertising, PR, content publishing, and shopper integrations.
ROLE: Creative Direction TEAM: Howard Lenn, Itai Inselberg, Lisa Gilardi